NMIMS School of Branding and Advertising: Admission 2026

NMIMS School of Branding and Advertising (SoBA), Mumbai, established in 2019 under SVKM’s NMIMS Deemed-to-be University, is India’s first dedicated undergraduate institute focused exclusively on branding, advertising, and marketing communication. Approved by the UGC and MHRD, and accredited with an A+ grade by NAAC, SoBA has quickly built a strong reputation for nurturing creative professionals equipped with strategic thinking and digital expertise. Located on an 8-acre urban campus in Vile Parle, Mumbai, the institute offers a vibrant academic environment backed by the legacy and excellence of NMIMS University. Academically, SoBA offers a specialized BBA in Branding and Advertising and a Postgraduate Diploma in Digital Media & Marketing Communication. The programs are designed to balance creativity with analytical rigor, preparing students for the evolving demands of the media and communication industry. Students gain hands-on exposure through live projects, workshops, brand simulations, and mentorship by senior advertising professionals. The institute also hosts industry events, creative showcases, and skill-building seminars, giving learners a chance to engage directly with top advertising and branding agencies. The NMIMS campus provides excellent facilities including modern classrooms, computer labs, a well-stocked library, Wi-Fi-enabled spaces, and sports amenities that encourage a balanced and active lifestyle. The campus atmosphere is lively and industry-driven, supported by interactive sessions, creative labs, and student-led initiatives that enhance collaboration and leadership skills. Placement opportunities at SoBA reflect its growing corporate network, with reputed organizations such as Ogilvy and the Rotary Club among the top recruiters. The highest placement package has reached ₹7.5 LPA, while the average stands at around ₹6.6 LPA, highlighting strong early career prospects for graduates. Students also benefit from internship opportunities that allow them to apply classroom concepts in real-world business and media settings. With its innovative curriculum, global outlook, and strong professional mentorship, NMIMS School of Branding and Advertising continues to shape the next generation of creative and strategic leaders in India’s branding and media landscape.